Tuesday, March 6, 2018

Ad Reductions

NBCU announced a goal to cut prime-time ad loads by 20% across all of its channels. As Brian Steinberg writes: "NBCU’s commercial cutback shows the far-reaching effects the viewing habits of a rising generation of new-tech couch potatoes are having on the business of television." Will Richmond offers analysis of this move on his blog and in his podcast. Meanwhile, Fox Networks Group has also announced an ad reduction strategy, setting a target of two minutes per hour by 2020.

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