Thursday, June 22, 2017

Upfronts & Ad Buys

CBS and The CW have reportedly finished their upfronts sales, with The CW seeing 3-5% gains and overall gains at CBS. Brian Steinberg sees a Trump effect on upfronts, as news and late-night are a key focus of negotiations. Amanda Lotz's podcast covers stacking rights and how they can affect upfronts negotiations.

Jason Lynch reports on the TV ad market for May, which saw cable up and broadcast down. Anthony Crupi also reports.


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