Saturday, June 17, 2017

SVOD Subscribing & Viewing

Sami Main reports on a new survey finding that over 60% of OTT streaming service subscribers also still have a pay TV subscription, and millennials are more likely than other demographics to subscribe to the three major streamers. The survey also covered preferences for content discovery.

Another report analyzed audience data on Hulu, Netflix, and Amazon viewership. (Could that Hulu gender breakdown be right?)

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