Thursday, February 9, 2017

Viacom Overhaul

Jason Lynch reports on Viacom's attempts to revive its cable TV portfolio, which will see resources diverted from lesser channels like TV Land and Logo to the "flagship six" channels, including MTV, BET, Nickelodeon, and Comedy Central. As part of this overhaul, Spike TV is rebranding as Paramount Network. Spike TV's president talked to Lesley Goldberg about the rebranding plan. Viacom's CEO talked to Deadline about the new moves. And his earnings call, the CEO also discussed limiting licensing its shows to streaming services.

No comments:

Post a Comment