Tuesday, February 7, 2017

Super Bowl Coverage

Josef Adalian reports on the Super Bowl ratings. With extra ads in overtime, Fox pulled in $500 million in ad sales across the day. Donald Trump's pre-Super Bowl interview fell short of Obama's previous results there. Colin Dixon reports on the streaming figures; he suggests an audience of about 2 million. Phillip Swann notes that there were technical problems with streams. Will Richmond looks back on the NFL season's ratings problems.

In Canada, many watched on Fox rather than CTV to see the American ads. Toni Fitzgerald breaks down the ads by numbers and notes that it was the second-most ad-cluttered Super Bowl ever, as ads took up 51 minutes and 30 seconds.

Lili Loofborouw reads a lot of the Super Bowl ads as brands bailing on Donald Trump. Alia E. Dastagir questions if any of the companies with politically charged ads will actually follow through on political action. Trump supporters didn't like Budweiser's immigrant ad; that ended up as the most-watched ad online. Thomas Heath has detail on the 84 Lumber ad. Jody Patterson wants funny ads back.

R. Thomas Umstead highlghts the ads that ran for cable channels and streaming services. Jason Lynch reports on ads for Netflix's Stranger Things and Hulu's The Handmaid's Tale.


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