Brian Steinberg has been on the Super Bowl beat this week, with articles on the pressure on host Fox and big advertisers, the bevy of show promos Fox will air across the day, how Trump makes things tricky for advertisers, the decline of the two-minute ad trend, and notable ad efforts from Proctor & Gamble and Mercedes Benz.
Maria Godoy covers the debate over Budweiser's immigration ad. Todd Spangler has predictions for streaming numbers. Bill Cromwell highlights some "firsts" happening across the day, including a virtual reality feed. Joe Flint highlights the heavy coverage on Fox and ESPN hours before the game. Ashley Rodriquez charts the Super Bowl's unique status in an era of fragmented viewership.