Tuesday, September 20, 2016

The Fall Season

TV By the Numbers offers a primer on how to read the ratings for 2016-17. Jason Lynch talked to the five broadcast network presidents about their fall strategies. He also talked at length with ABC's new chief Channing Dungey and wonders if Kiefer Sutherland can help save the network. Sutherland's show one among new fall shows ad buyers are most optimistic about, and Bill Cromwell says advertisers still think Thursday night is the most important evening of the week. Josef Adalian covers fall trends to look for.

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