Sunday, August 21, 2016
Ratings for the Olympics have continued to fall with the biggest declines coming from younger viewers, which Clio Chang blames on the IOC and its media partners. Ben Thompson says this circumstance raises larger concerns about the value of live sports going forward. John Consoli says NBC is keeping advertisers content with makegoods, though. Richard Sandomir is critical of NBC largely ignoring non-US athletes and the network's coverage of Ryan Lochte's situation, and NBC garnered criticism for telling an athlete live on air that he had been disqualified. Will Richmond and Colin Dixon's podcast covers the online delivery of the Olympics. Jason Lynch covers NBC's logic for promoting certain shows over others during the Olympics.