Olympics Coverage

Josef Adalian reports on the unimpressive ratings for the Olympics thus far. Anthony Crupi also has ratings figures. Richard Sandomir notes that NBC's focus is on prime time and hours upon hours of streaming offerings and Andrew Wallenstein wonders if streaming might be cannibalizing the TV audience. Edmund Lee believes the online content is too much. Todd Spangler says Netflix viewership is down since the Olympics started. Michael J. Socolow insists NBC should broadcast everything live. Some viewers are complaining about excessive ads, but Cassandra Jaramillo reports that the Rio ad load is less than London 2012.