Friday, August 12, 2016

Olympics Coverage

NBC's Olympics ratings are down compared to previous Summer Games, but NBC Sports' chairman insists advertisers are happy and even buying more time. A highlights deal between NBC and ESPN has broken down over advertising restrictions that ESPN refused to accept, while Kevin Eck checks out creative ways local TV outlets have used to get around NBC's restrictive rules. Todd VanDerWerff says the problem with NBC's Olympics coverage is that it's treating the events as entertainment rather than sports. NBC's Olympics live streams have passed the one billion minutes mark.

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