Thursday, August 11, 2016
NBC's Olympics ratings have gotten better over the last few nights, but still lag behind past games. NBCU is trying to put on a happy face by saying their concern is the big picture of combined linear and digital viewership, which its X1 platform is trying to innovate with the future in mind, and there are also high hopes for social media efforts. But Stuart Elliot believes ad loads are comprising coverage. There are a slew of different digital and TV ad buys. Katy Guest is frustrated by how the media is covering women at the Games, while Reeves Wiedeman is particularly frustrated by women's gymnastics coverage.