Thursday, August 25, 2016
Sapna Maheshwari looks back on streaming's role during the Rio Olympics. Daniel Holloway reports that NBC was taken by surprise by the number of people streaming, and A.J. Katz says those figures give NBC optimism going forward. Michael O'Connell's takeaway is the need to better monetize streaming. Raymond Snoddy compares NBC's coverage with the BBC's. Stuart Elliot wasn't impressed by the ads that aired during the Games. Lauren Goode and Sean O'Kane cover the live-streaming technology NBC put in place for the Olympics, which could play a future role in TV. And Sean Keeley says the Olympics ratings show remind us how much NBC overpaid for the rights.