Thursday, May 19, 2016

Upfronts Overviews

Tony Maglio lists each network schedule for fall 2016. Lesley Goldberg and Lacey Rose offer their upfronts takeaways. Robert Bianco identifies what looks good and what doesn't. Jeanine Poggi predicts hits and misses. Brian Steinberg covers the upfronts theme of networks execs telling advertisers that TV is a better option than digital. Matt Roush describes his week at upfronts.

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