Keeping TV Studies students informed of news, views, and reviews about television
Thursday, May 12, 2016
Upfronts Expectations
Michael Malone has an upfronts preview. John Consoli says the networks will go into upfronts having to confront major millennial viewership declines, but Marisa Guthrie notes they can still expect a good ad buying market. Court Stroud says the erosion is unstoppable, though. Brian Steinberg looks at 21st Century Fox's strategies with ad buys on its fleet of channels.
Labels:
21st century fox,
ad rates,
advertising,
age,
cbs,
networks,
predictions,
ratings,
spectatorship,
upfronts
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