Thursday, May 12, 2016
Michael Malone has an upfronts preview. John Consoli says the networks will go into upfronts having to confront major millennial viewership declines, but Marisa Guthrie notes they can still expect a good ad buying market. Court Stroud says the erosion is unstoppable, though. Brian Steinberg looks at 21st Century Fox's strategies with ad buys on its fleet of channels.