Sunday, May 15, 2016

Upfronts Coverage

Michael O'Connell offers an overview of where each network stands going into upfronts week. Brian Steinberg fills us in on the ad scene going into the week, as well as looks at the hot children's TV ad market. Oriana Schwindt explains what upfronts week is all about. Brian Lowry notes that the DVR era has changed how upfronts presentations work.

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