Friday, May 6, 2016

Upfronts Coverage

Variety has a slew of upfronts articles: Brian Steinberg expects a very different upfronts this year and connects Pepsi's Empire ads to larger advertising changes and interviews a digital ad guru, Rick Kissell and Cynthia Littleton pinpoint what's working, what's not, and what's next for the networks as upfronts approach and say big data and cross-platform metrics are taking center stage, Cynthia Littleton sees positives for network sales; Steinberg talks to the NFL's EVP of media about the future of digital distribution and game rights,

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