Wednesday, May 11, 2016

TV & Digital Metrics

Kevin Draper calls BS on internet video views (like for BuzzFeed's exploding watermelon) being compared to TV ratings, and Alan Wolk agrees. Tim Baysinger says these comparisons are misleading. Colin Dixon covers the battle of millennial viewership claims between YouTube and Time Warner Cable, but notes that no matter who has more viewership now, the momentum is shifting away from TV. And a new Interactive Advertising Bureau study finds digital video watched more than prime-time TV in the US.

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