Friday, April 22, 2016
Toni Fitzgerald names winners and losers for the 2015-16 network season, and she notes that some cable shows are getting huge ratings gains from DVR viewing. But Rick Porter notes that even taking DVR ratings into account, shows rank about where they would in same-day viewing too. Brian Lowry notes that ratings spin can obfuscate what is and isn't a hit. And Jeanine Poggi sees the push for C7 guarantees fading as non-Nielsen-based guarantees rise.