Tuesday, March 15, 2016

Upfronts News

Brian Steinberg previews the 2016 upfronts, noting that the networks are in a position to demand higher ad rates, but that's because of audience erosion. Steinberg also reports that Fox Networks is prepared to do deals based on targeted audience segment numbers rather than Nielsen guarantees. Meanwhile, Kaylee Hultgren says changing cable ad loads are something to look for at upfronts, and Cablefax assesses the digital vs. TV ad battle.

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