Thursday, February 4, 2016
Jason Lynch reports that CBS is still talking with buyers about final Super Bowl ad spots, and he looks at how CBS has been marketing the game for the past year. Brian X. Chen covers how you can watch the Super Bowl online if you don't have cable, and Perry Solomon explains why the live-streaming of the game is significant. Alan Wolk notes the importance of the fact that the streaming feed will have the same ads as the linear broadcast. Meanwhile, the NFL is playing hardball with the only known owner of a broadcast recording of Super Bowl I.