Thursday, January 14, 2016

NBC & Netflix Ratings

A tech firm has released what it is pitching as ratings for Netflix series measured via mobile phone audio content recognition technology. NBC used these figures at a TCA event called "Netflix Reality Check," with research chief Alan Wurtzel insisting they show that Netflix is not outdrawing network shows and isn't as big a network threat as buzz would indicate. Diane Gorden has a Storify of her tweets covering this presentation. Oriana Schwindt also covers this. Farhad Manjoo says media companies need to be worried about Netflix and other services like Amazon. Tim Goodman covers NBC's Netflix ratings presentation in his next TCA entry.

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