Thursday, November 19, 2015

Good News, Bad News For TV

October was a successful ad revenue month for the broadcast networks, as TV woos back some advertisers who left for digital options. Alan Wolk says this is part of a good week of news for TV's stability, and Cynthia Littleton says TV business Q3 results were better than expected. However, Wayne Friedman notes that C3 ratings were down in October, and Toni Fitzgerald points out the year-to-year ratings declines on the networks.

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