Olympics Impact

NBC did huge ratings with the Olympics, with nearly 220 million Americans tuning in for at least part of the Games and prime time averaging 31 million, but the first post-Olympics night was a different story. NBC Sports' chairman wonders if more tape-delays would have meant even bigger ratings, while stats show  digital distribution didn't hinder on-air ratings. Second screens were popular during the fortnight. Chuck Ross says #nbcfail was the real fail. Sports Business Journal breaks down the rating by city. Comcast is touting big TV Everywhere numbers in regard to Olympics viewing. Over in the UK, the Olympics ratings were even more historic, with over 90% of the population tuning in, and the event was also a multi-platform success, breaking online records. Telemundo in the US also came out well. The Olympics was big in China too.