Monday, June 18, 2012

Revitalizing Network TV

Brian Byrd has four recommendations for the networks: "If motivated, networks could restore their reputation among younger, cultured, spend-happy TV viewers in two or three years. Some of the solutions are rather obvious, others more complex and risky. None are easy or cheap. But with cable networks siphoning off more and more viewers from the network tank every year, the choice is either adapt or die."

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