Representing the Digital Olympics

Paul Grainge reads the London 2012 Olympics mascots as part of the Games' branding efforts: "Wenlock and Mandeville are a deliberate departure from the history of cuddly Olympic mascots first embodied by the cartoon bear Misha at the 1980 Moscow Olympics and carried through to Beijing’s Fuwa mascots. Phallic fears notwithstanding, they assume the appearance of high-tech toys born from – and for – a digital world."