Multi-Screen Viewing

comScore has released a new study of multi-screen consumption: "While TV continues to dominate the media landscape, consumers’ TV viewing habits are rapidly traversing platforms in the digital realm and revealing the evolution of the Multi-Screen consumer. This new and complex ecosystem can make campaign planning a challenge for brand marketers and agencies, and there is still a great deal to learn about how consumers use multiple screens." Jeff Sonderman highlights some details from the results.