Keeping TV Studies students informed of news, views, and reviews about television
Wednesday, May 9, 2012
Upfronts Predictions
Brian Steinberg says to expect upfronts increases, but not by much, this year, and bargaining could drag on. Jace Lacob highlights the best pilot scripts that could get pickups next week. And Spotted tackles some upfronts questions and starts a week of network analysis with NBC, then Fox, ABC, CBS, The CW. Josef Adalian also covers NBC, ABC, Fox, CBS. THR gives a network overview. Michael Schneider offers analysis.
Labels:
ad rates,
advertising,
development,
nbc,
networks,
pilots,
predictions,
revenue,
upfronts
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