Claire Atkinson reports that Hulu may be switching to the authentication model for streaming this fall; in other words, you'd have to be a pay TV subscriber to access it. James Poniewozik adds thoughts, as does Stacey Higgenbotham and Alyssa Rosenberg.
Update: Christina Warren says this seems unlikely to happen soon. And public interest groups are hitting Hulu part-owner Comcast over the possibility. Les Moonves says CBS is looking into Hulu digital deals. Todd Spangler questions if TV Everywhere is liberating or coercive. Time Warner CEO Jeff Bewkes says authentication makes sense.