Assessing CNN

Alex Sherman weighs the pros and cons CNN's all-news strategy, rather than the opinion and personality approach more prevalent at Fox News and MSNBC: "It’s a strategy that works well when news breaks: CNN’s 25- to 54-year-old prime-time audience (the most coveted by advertisers) topped Fox’s and MSNBC’s when music stars Whitney Houston and Michael Jackson unexpectedly died and when Osama bin Laden was tracked down. When the big news stories subside, however, CNN slumps back down to third place in the ratings."