Keeping TV Studies students informed of news, views, and reviews about television
Monday, March 5, 2012
Happy Endings Webisodes
ABC will release webisodes for Happy Endings; Mike Shields describes the significance: "the Webisodes have high production quality and they feature the show’s entire cast rather than just secondary players. The Webisodes’ content also features an original—not found on the cutting room floor—plot and there is no awkward, far-from-subtle product placement. That’s close to revolutionary for TV on the Web."
Labels:
abc,
characters,
happy endings,
marketing,
narrative,
online video,
paratexts,
sponsorship,
webisodes
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