Social Amplification

MTV/VH1 digital exec Kristen Frank discusses how social media can amplify TV programming: "Social media platforms are providing TV networks with new screens to program to drive even greater engagement and advertiser benefit. MTV and VH1 were two of the first brands that locked arms with social media platforms like Facebook and Twitter, and as a result, we’ve seen the tremendous additive value that social media can provide in turning casual viewers into passionate superfan ambassadors for our shows and brands."