Keeping TV Studies students informed of news, views, and reviews about television
Sunday, September 11, 2011
Youth Prefer Streaming
Steve McClellan reports: "A new TV viewing study from media and marketing consultant Altman Vilandrie & Co. and online survey firm Research Now has found that just one-third of young adults 18-34 in the U.S. now watch TV shows during their normal broadcast time on a regular basis. Their preference: on-demand services like Netflix and Hulu, where they can access programs and movies when and where they want."
Labels:
age,
demographics,
hulu,
netflix,
online tv,
spectatorship,
streaming,
time shifting
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