Thursday, September 22, 2011

Dateline Campaign

Brain Steinberg says Dateline's latest ad campaign was forged after closely observing fan behavior on social media sites: "For several months, "Dateline" personnel have studied the behavior and postings of the show's fans on Facebook and other social-media milieu, allowing them to create a campaign now that speaks to the way viewers interact with the program, not its smiling personalities or lurid headlines."

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