Monday, March 28, 2011

Targeting Young Women

Cynthia Littleton looks at how The CW and ABC Family have courted young female viewers, which has also resulted in new opportunities for female writers and producers. (Note: this is behind Variety's paywall. In a totally and completely unrelated tip, you should get to know how the "stop" button on your browser works. Just give it push, say, right after the Variety article loads up. Handy button, that one.)

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