Friday, March 18, 2011
Rumor confirmed: Netflix has secured the rights to develop House of Cards. There's already been plenty of coverage; now Maureen Ryan chimes in, and Peter Kafka has an interview with Netflix's content chief. MG Siegler says this could shift the industry; Ryan Lawler says it makes Netflix the new HBO and that Netflix used its subscriber data in predicting its appeal; Michael Wolff says the deal is about acquiring audiences; and Neil Wilkoff says that this shows, once again, that distribution is key. Tristan Louis outlines how Netflix could end up redefining TV. Wayne Friedman highlights the marketing challenge Netflix will have.