Ratings Delineation

Bill Gorman delineates C+3, Live + Same Day, and Live +7 ratings in an effort to prove that despite networks touting Live+7 ratings (as they will when the next batch is released tomorrow), those numbers are ultimately meaningless: "Do not fall for the network PR Jedi Mind tricks trying to convince you that the incremental ratings added between Live + Same Day and Live+7 day ratings matter to the future of your show (or the revenue of the network). They don’t!"