Tuesday, October 12, 2010

Prime-Time Ratings: Monday

Monday night's fast nationals: Football on ESPN and baseball on TBS likely drew a lot of eyes away from network shows, which made Dancing With the Stars effective counter-programming, and ABC accordingly won the night (final numbers still pending). Broadcast finals.

In other ratings news, Media Life reports that Grey's Anatomy is the top show of the new season in C3 ratings (and Nielsen has a chart), while Aaron Barnhart says Glee is by far at the top when you look at the all-important 18-49 demo. And Hawaii Five-0 is said to be the most DVR'd show ever. Josef Adalian analyzes the +7 results (which aren't used by advertisers, though, as Adalian reminded us recently). TV By the Numbers covers last week's cable ratings.

Ratings tweets:
TVMoJoe  The Event slips (again) to a 2.2. Chuck stable. HIMYM strong. And Castle/5-0 in close 18-49 race. ... CBS notches its third consecutive win in both viewers/18-49. First time since NBC in 2001 any network has done that. ... (To clarify last tweet, CBS's 3-0 record is the best start to a season since '01. Other nets have won 3 weeks in a row since then.) ... NBC's #1 scripted show last week in overall viewers? Law & Order: SVU, which ranked #33. In A18-49, it's The Office, ranked #16.
Televisionary  Ouch: #TheEvent has lost almost 40 percent of its demo and more than 4M viewers since its launch. No way NBC can keep it on for much longer.
BigTVFan @televisionary it's still their highest rated show Monday night, what's their alternative, they cant cancel all 3. they dont even own CHUCK ...
Televisionary  They can cancel all three. I have a feeling that none will be on the air come January. Plus, NBC has ton of project for midseason. ...
BigTVFan  yes, they can cancel, i just think since they sold it to many territories and lots invested they might stick with that one
Televisionary It becomes a matter of cash flow. Cost of production might outweigh any advertising revenue. They only have to deliver 13 for intl... They have a scary amount of product. I could see them tearing down Monday and starting over entirely.
Badgate  Jets-Vikings game averaged 17.3 million viewers on ESPN's Monday Night Football
BrianStelter Monday night: Larry King's lowest rating in at least ten years. He had just 196,000 viewers, and 63,000 in the 25-54 demo. ... King's lead-in isn't doing him any favors. "Parker Spitzer" drew just 311,000 viewers, and 86,000 in 25-54.

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