- Monday, October 25, 2010 - Phillip Napoli (Fordham University) presents: Branding in an Evolving Audience Marketplace
- Tuesday, October 26, 2010 - Lindsay Hogan Garrison (University of Wisconsin-Madison) presents: (Re)Claiming Space in the Kids Cable Game: Discovery, Hasbro and The Hub
- Wednesday, October 27, 2010 - Barbara Selznick (University of Arizona) presents: Whose Stories Matter?: AMC's Post-Network Brand
- Thursday, October 28, 2010 - Erin Meyers (Northwestern University) presents: Twitter and the Branding of the Celebrity Self
- Friday, October 29, 2010 - Gladys Santiago (New York University) presents: When Advertising to Advertisers Invades the Public Sphere
Keeping TV Studies students informed of news, views, and reviews about television
Monday, October 25, 2010
New In Media Res
In Media Res looks at branding this week:
Labels:
advertising,
amc,
channel branding,
discovery,
marketing,
stardom/celebrity,
the hub,
twitter
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