Thursday, September 23, 2010

Prime-Time Ratings: Wednesday

Wednesday night's fast nationals: Modern Family was strong, The Middle hit a high, but CBS was strongest. Undercovers was a disappointment, and Lone Star now has a buddy in the bomb department: The Whole Truth. Josef Adalian analyzes.

Ratings tweets:
@TVMoJoe A great night for veteran shows Wednesday, but not a good night for the newbies. Prediction: No 2011 all-in-one-week premiere suicide ... Undercovers, all sheet and no blanket, but a 2.0 demo -- while a tick below Mercy-- isn't a disaster IF it can maintain ... ABC comedies rock, with MODERN FAMILY on fire at a 5.0 (up from stellar 2009 debut). STILL COUGAR TOWN a 3.3 ... For CBS, Survivor represents life: Holds a 4.0 demo despite massive new competish. Nearly double performance of Eye comedies in 09. Wow. ... Fox back on track with Hell's Kitchen: 2.9 for 2-hour debut, up a tad from late summer 09 bow. Nice given tougher fall competish.
@thefutoncritic UNDERCOVERS's 2.1 adults 18-49 rating just under MERCY's bow a year ago (-8.7%), BETTER WITH YOU's 2.5 in demo equal to MIDDLE's 2009 launch
@weinmanj BETTER WITH YOU at least held decent amount of THE MIDDLE's audience, so so far no HANK-style disasters for multi-camera shows.
@BigTVfan Props to CBS. Their sked moves as predicted blew up Wednesday for them & I expect it to help Thursday too without hurting Monday.They smart...This is not meant as a dig to CBS but they have the most loyal audience who will show up for everything. NO 1.5 debuts for them.. Impressive


James Hibberd previews Thursday's CBS v. NBC battle, and Linda Holmes highlights the comedy battle (Team Community!)

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