Over-The-Top Apps Favored

Michael Wolf believes that traditional subscriber-based TV services will soon see their market shares lost to over-the-top apps. If you're not familiar with what an "over-the-top app" is (I wasn't before this), Wolf defines: "With video, anything delivered over the Internet but not as a part of the carrier’s own video service (but on the public Internet) is defined as Over-The-Top. Netflix Watch Instantly and Hulu are good examples. TV Apps can be thought of the same way."