Saturday, February 13, 2010

Addressable Advertising

NewTeeVee profiles a personalized ad technology: "Your cable box could easily measure any of your interactions with NBC and make use of this data to build up its model of your likes and dislikes. You’re regularly watching Heroes and Community? Then don’t be surprised to get some ads targeted towards comic book-loving 30-somethings the next time you turn into a cable channel, even if you’ve never watched that channel before."

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