Local Station Reinvention

AdAge says local stations can't rely on slowly rising ad revenues and the presumption of increased money from political campaigns coming in: "While a pop in ad money is exciting, it belies a potential danger: lulling stations into avoiding the necessary reinvestment and reinvention their business model requires...So smart TV executives are working to create new methods of content distribution and build other revenue opportunities even as they try to keep a steady flow of ad dollars coming through the door."