Thursday, September 21, 2017

Late Night & Trump

Lesley Goldberg notes the number of late-night hosts securing multi-year extensions to keep them busy during the Trump era. Jimmy Kimmel continues to speak out about health care. Meanwhile, Sean Spicer's Emmys appearance apparently didn't redeem him in the eyes of major news organizations, none of whom want him.

Sports Battles

Andrew Wallenstein says ESPN has missed an opportunity with Jemele Hill. Some execs at ESPN reportedly think Fox is helping to target it. Conor Friedersdorf explores why ESPN has gotten more political, while Amanda Lotz tells us that ESPN's subscriber declines are rooted more in industry than politics. Phillip Swann points to ESPN-Altice carriage negotiations as a potentially huge issue.

Meanwhile, NFL ratings continue to slide, sports fees aren't sustainable, audiences for live sports are getting older, and audiences have apparently turned away from's "pivot to video."

New Nielsen Measurements

Brian Steinberg reports on Nielsen generating new criteria for ad buys based on much more than just age and gender.

Comedy Central will begin podcasting

Comedy Central will launch a podcast network.

SNL permanently removing West Coast delay

SNL removing West Coast delays in showing due to popularity. The show will now air live simultaneously across the states.

Television still profitable bolstered by events

Television ad revenue continues to decline but expected to rise overall through 2022 due to key events like the 2018 Winter Games and mid-term political campaigns. Events remain important in offsetting the downward trend, but the majority of revenues are projected to be in retransmission and digital.

NYT review of Star Trek: Discovery

Dave Itzkoff covers CBS's ambitions for Star Trek: Discovery.

Television Advertising Looks for Personal Touch

Television advertisers are trying to modernize their ad system by looking to the personalized standard set by the internet. Simulmedia CEO Dave Morgan insists TV remains important but must adapt to this “tailored to us” method to retain relevance.

The Hidden Finances of Reality Competition Shows

Television competition shows advertise tremendous prizes but not the fine print.

Watchmen on HBO

Latest coverage on HBO's Watchmen adaption.

Twitter and Fox Partner for Early TV Premieres

In response to the millennial expectation for convenient content, Fox and Twitter are teaming up to bring Twitter users early access to Fox shows.

Tuesday, September 19, 2017

Nielsen's real-time personalized ads

Nielsen is developing interactive advertisement technology based on their February acquisition of Gracenote, a tech company that creates and collects television data.

HBO prepares Scandinavian series

HBO announces its first Scandinavian series, Gosta, to be released in 2019. It will be a mix “of comedy and Dostoevsky” says Swedish director Lukas Moodysson.

New Service "Philo" Offers Sports-Free Bundle

Philo is offering an affordable sports-free cable package to those with no use for a large sports deal. Will Richmond considers the odds such a bundle could succeed.

Hulu adding 7 new original series

Hulu is estimated to spend 2.5 billion in content for 2017. Since their newfound Emmy success, they have plans to add seven new original series this year.

Amazon collecting cable channels

Amazon wants to buy up smaller cable channels for online distribution. They are interested in indie, niche markets, especially channels popular among millennials.